Sonnet 73 Metaphors - 1165 Words

In William Shakespeare’s â€Å"Sonnet 73,† the speaker claims that through recognizing life’s brevity, love can be made stronger, and more permanent, by learning to appreciate the limited time each person has left. Shakespeare establishes this argument by developing three metaphors comparing a succinct amount of time to life. The first metaphor compares the seasons of a year to stages of life. The second quatrain contains the next metaphor comparing the sun’s journey across the sky to the speaker’s lifetime. And the final metaphor, found in the third quatrain, compares the glow of a fire to a lifetime. Shakespeare’s choice of applying shorter periods of time being compared to the speaker’s lifetime emphasizes the brevity of a person’s life. In†¦show more content†¦The tone strengthens the metaphor in this quatrain through adding emphasis that the speaker is still reminiscing about what he has lost and has yet to look towards what the future holds. The speaker starts the second quatrain, again, telling the listener to witness in him the approach of old age. The extended metaphor in the second quatrain compares the suns journey across the sky to the speaker’s lifetime. The speaker tells the listener that they can see â€Å"the twilight of such day, as after sunset fadeth in the west†, or the aging of the speaker after the brightness and energy of his youth have started to fade just like the sun does as it approaches the end of its journey. The speaker continues with â€Å"which by and by black night doth take away†, â€Å"black night† signifying old age taking away what little remains of the speaker’s youthfulness, and the eventual passing away of the speaker. A shift in tone occurs here from somber to one of forlorn as the speaker recognises that he will eventually die. The speaker finishes the metaphor by explicitly saying the dark of night represents â€Å"Death’s second self, that s eals all up in rest.† Night in the metaphor seals up all in eternal rest through death. The rhyme between â€Å"day† and â€Å"away† draws attention to the number of days the speaker has left are diminishing. The image of the diminishing number of days builds on the depressed tone already expressed in the quatrain by emphasizing the certainty ofShow MoreRelated Essay on Metaphors for Death in Shakespeares Sonnet 73543 Words   |  3 PagesMetaphors for Death in Shakespeares Sonnet 73 William Shakespeares Sonnet 73: That Time of Year Thou Mayest in Me Behold is a sonnet that examines the fears and anxieties that surround growing old and dying -- a topic that resonates within us all. Shakespeares use of metaphor to illustrate decay and passing are striking, and sets a somber tone throughout. He uses the season of Fall, the coming of night, and the burning out of a flame as metaphors for old age and death, and then uses theRead MoreThe Time Of Year By Shakespeare761 Words   |  4 Pagesof Year,† is one of the many sonnets that Shakespeare wrote. It is also known as â€Å"Sonnet 73†. â€Å"In Western literary traditions, sonnets have played an important role because of the works of authors such as Francesco Petrarca (Petrarch) and William Shakespeare,† (Weagly, 2016). â€Å"The Time of Year† (Sonnet 73) by William Shakespeare, conveys the theme that the idea of losing someone could create a stronger feeling of love while they are living h ere on Earth. All sonnets are written in a specific patternRead MoreEssay on Nature in Shakespeares Sonnets1731 Words   |  7 PagesNature in Shakespeare’s Sonnets In Shakespeare’s fair youth Sonnets, the speaker uses imagery and metaphors from nature to describe man’s life cycle. While reading the Sonnets, it may seem at first that the main point of the Sonnets is that life’s purpose is to reproduce. However, after reading the fair youth Sonnets, it becomes clear that imagery from nature is used to prove that death is inevitable and should be accepted. The fair youth Sonnets are ordered in a specific way to resemble theRead More Metaphorically Speaking – Sonnet 73 Essays857 Words   |  4 PagesSpeaking – Sonnet 73  Ã‚      Love is a blanket of bright and colorful flowers that covers a beautifully rolling meadow on a breezy summer day. Similar metaphorical images appear in many famous poems including Shakespeares Sonnet 73. The metaphor is the most basic device poets use to convey meanings beyond literal speech (Guth 473). Shakespeares use of metaphors in this sonnet conveys his theme of the inescapable aging process. Shakespeare establishes and extends a metaphor that illuminatesRead MoreWilliam Shakespeare s Sonnet 73902 Words   |  4 Pagesin me behold† (Sonnet 73) The sonnet, originating in Italy, was formed by Francesco Petrarch. The Petrarchan sonnet, originally consisting of two quatrains and a couplet, was soon brought to England where William Shakespeare took an interest in this unknown form of poetry. Shakespeare revised the sonnet so it consisted of three quatrains with the rhyming scheme of â€Å"abab cdcd efef† and a rhyming couplet at the end. This revised sonnet was then referred to as a Shakespearean sonnet. Shakespeare wroteRead More The Death of Creative Power in Sonnet 73 Essay1072 Words   |  5 PagesThe Death of Creative Power in Sonnet 73nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Most of the 127 sonnets Shakespeare wrote to one of his close male friends are united by the theme of the overwhelming, destructive power of time, and the counterbalancing power of love and poetry to create and preserve beauty. Sonnet 73 is no different, but it does present an intriguing twist on this theme. Most of these sonnets address the youth and beauty of his male friend, as well asRead More Essay on Shakespeare’s Sonnet 73799 Words   |  4 PagesInterpretation of Shakespeare’s Sonnet 73 nbsp; Sonnet 73 is a meditation on mortality, and yet it can be interpreted in a number of ways. The first such interpretation is that the author of the poem is speaking to someone else about his own death that will inevitably come in the future. This interpretation has the poem focused on the author, and his focus and concern over himself. This makes him seem very selfish, because we are all going to die sooner or later, and it does not do any goodRead MoreExplication Of Sonnet 731713 Words   |  7 Pageswell known writer in the British literary community and his pieces are still read and enjoyed today. Shakespeare is also known to have written a collection of poems which are sonnets. This essay will consist of a close reading to William Shakespeare’s sonnet 73 which deals with the theme of life, death and aging. The sonnet constructs a complex idea that the themes of life and death can be connected together. The poem contains three quatrains and one couplet. The poem has an iambic pentameter andRead MoreSonnet 73 And A Valediction : Forbidding Mourning1647 Words   |  7 PagesSonnet 73 and A Valediction: Forbidding Mourning explores the ideas regarding love and the death, although, it can be argued, that these ideas are portrayed in different ways. Sonnet 73 exhibits the notion of death through the natural act of ageing. As well as, highlighting death through ageing, Shakespeare highlights death through pastoral elements such as seasons of the year. However, A Valediction: Forbidding Mourning puts forth the idea regarding love through figurative language, metaphors andRead MoreEssay on The Sonnet Genre Combining with Figurative Language1904 Words   |  8 PagesThe Sonnet Genre Combining with Figurative Language Compare how the conventions of the sonnet genre combine with figurative language to create meaning in at least two texts. Originating in Italy, the sonnet was established by Petrarch in the 14th century as a major form of love poetry, and came to be adopted in England in the 16th century (Oxford Literary terms). Overtime there have been different types of sonnets written, for example the Italian (Petrarchan) sonnet, the English (Shakespearean)

Discuss the evolution of United States foreign policy from 1919 to 1962 free essay sample

From WWI to the Cold War, the period from 1919 to 1962 is one that is packed with conflict. However, the US’s response to conflict wasn’t always the same. There was a progressive evolution from Isolationism to Interventionism in American foreign policy in the twentieth century in the name of international peace. Shortly after the capitulation of Germany at the end of WWI, Wilson, then president of the United States proposed the fourteen points, a document that would heavily influence the Treaty of Versailles and the creation of the League of Nations, the first international system to have been put into place. However, Wilson did not have the consent of the then Republican dominated senate, which refused to join the League of Nations, therefore rendering it useless. This is first and foremost the prime example of American Isolationism during the 20th century. Following WWI, the US refused to take place in international affairs and desired to remain a neutral state, isolated from European and Asian affairs and conflicts. Furthermore, FDR’s good neighbor policy offers a strong isolationist stance with Latin America, in attempts to clear its past of interventionism and open new trading routes and alliances. It is questionable, though, whether this stance was true isolationism. While the US may have wanted to stay out of direct political affiliations, and created policies such as the â€Å"good neighbor policy†, it still had strong economic interests as well as diplomatic influence over Europe, with the intention of keeping international peace. The Washington Naval Conference of 1922, held in Washington D.C, was hosted in the goals of achieving major naval disarmament. The world’s nine major powers: United States, Britain, China, France, Japan, Italy, Belgium, Netherlands, and Portugal with the exception of the USSR met from November of 1921 to February of 1922 to discuss the major foreign policy in the 1920s: disarmament. Although widely regarded as a successful international disarmament movement, this shows that the US’s isolationism policy wasn’t fully isolationist. Furthermore, the US also had economic involvement during the 1920s with the Dawes plan of 1924, another US-lead conference this time in order to ease and reduce the reparation costs of Germany due to WWI. This plan was put in place to ease Germany’s way back into economic stability and thus reduce the chance of a political breakdown. These plans, while not promoting American engagement and involvement in any present or future conflicts still place the US in a major role of international diplomacy, role which will continue to increase as new threats arise. With the arrival of two big threats to freedom, the US changes its policy from pseudo-isolationism to open neutrality as the conflict becomes inevitable. In addition to the ever growing threat of Hitler, in 1933, the US finally diplomatically recognizes the USSR. Although during this period of Great Depression Americans wanted to focus on domestic policy and fixing the crisis rather than wage another overseas battle, FDR could not turn a blind eye on the issues in Europe. The neutrality acts of 1935, 1936 and 1937 are the example that the world knows war is inevitable, and are the preventive measures the US are taking in order to remain neutral. They state that the US shall not undergo with arms shipment once the war breaks out, and that it shall not loan money to belligerent countries. During the bloody Spanish Civil War in 1937, the US also remained neutral and refused to intervene, creating the third and previously mentioned Neutrality act of 1937. Also in 1937, the US continues to maintain its neutral stance when China is invaded by Japan, and while the US sympathizes with China, it does not intervene. The change from the neutral stance back to the interventionist stance in foreign policy occurs gradually over the course of WWII. As the horrors of WWII become more and more known to the public, there is a change is public opinion trending more and more towards helping Europe. FDR relentlessly tries to pass new legislature like the Lend-Lease program in order to help and supply allies with food and arms, while still technically remaining neutral as in on the side lines. The US gave a total of over $50Billion dollars over the course of the war to help the Allies fight off the Nazi and Japanese threat. The turning point of US foreign policy in the 20th century is certainly the attack on Pearl Harbor, which occurred on December 7th 1941. This single event changed the course of WWII and of history as it became the turning point in which the US decided to enter the War. The US entered the War in the end of 1941, and contributed to the victory of the Allied forces in 1945. With Nazi Germany gone, the US’ primary rival was the USSR. To fight the communist block and the spread of communism itself, the US adopted an aggressive interventionist policy all around. It, along with most of the trans-Atlantic region sign the NATO treaty in 1949, successfully forming an alliance primarily made to counter the USSR. An attack against any member of the treaty would be considered an attack against them all. While this is a method of attaining peace via fear of retaliation, it is no less of an aggressive measure taken against any potential aggressors. During the 50s all the way to the end of the Cold War, the US took a stance against the spread of communism. The US containment policy was made in response to the Red Scare that happened inside the country and in the non-communist world. The US saw communists and communism as a whole as a threat to the freedom and liberty in the world. To defend those values, and contain communism around the world, the US intervened in many proxy wars. The Korean War raged from 1950 to 1953 and was the first engagement of the cold war. It’s a prime example on how the US tried to contain communism to the Russian block and tried to keep it from spreading into Asia. Sadly, it was unsuccessful in doing so and North Korean is still communist as of Today. The Eisenhower doctrine in 1957, which stated that the US would use armed forces upon request of imminent or actual aggression, also shows that it was ready to intervene whenever a government was threatened to be overthrown by communist insurgents. The US has had different approaches and stances with its foreign policy along the 20th century, evolving from isolationism to full scale interventionism.

The pride of the nation free essay sample

. ( Celebrated Peoples of Russia ) . Much was done by people to make the present province of human development. It is necessary to state that great part to the development of the universe scientific discipline and civilization, literature, music and picture was made by the Russian people. The names of Russian scientists and authors, poets, composers and painters are world-famous-Pushkin, Lermontov, Chehov, Levitan. This concatenation can be endless. It is about impossible to call a subdivision of scientific discipline in the development of which the Russian scientists haven # 8217 ; t played the greatest function. Lomonosov, the laminitis of the Moscow University was an outstanding pioneer both in the humanistic disciplines and scientific disciplines. Mendeleev # 8217 ; s greatest find was the Periodic System of Elements. Popov invented wireless. Sechenov and Pavlov were the universe # 8217 ; s greatest physiologists. Russia is justly called the female parent of air power and cosmounatics. Name callings of Tsiolkovsk y, Korolov and Gagarin are symbols of new infinite epoch. We will write a custom essay sample on The pride of the nation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Peoples in many states admire pictures, portrayals and landscapes Surikov, Levitan, Repin works of our Russian writes and poets are translated into many linguistic communications. I want to state about one of the greatest Russians. Pyotr Ilyich Tchaikovsky, an outstanding Russian composer, was born in Votkinsk in 1840. He was fond of music since his early childhood. His female parent sang him beautiful vocals and taught him to play the piano. He graduated from the Petersburg Conservatoire merely in 1866 because of his hapless life conditions. He was the best student of Anton Rubinstein. Wen the Moscow Conservatoire was founded Pyotr Ilyich became a professor at that place. He created fantastic music: 10 operas, 3 concert dances, 6 symphonic musics, 7 big symphonic verse forms and many other musical pieces. # 171 ; Eugene Onegin # 187 ; , a new type of opera, was a great success all over the universe # 171 ; His Swan Lake # 187 ; , # 171 ; The Nutckracker # 187 ; , # 171 ; The Sleeping Beauty are musical chef-doeuvres. In his music he used common people tunes for the musical descriptions of Russian nature and life. His composings are full of realist.

An Understanding of Creating and Managing Products or services is essential for effective marketing

An Understanding of Creating and Managing Products or services is essential for effective marketing Abstract Marketing is an extensive process that involves quite a lot of activities. In this diverse field, one is required to do a lot of research on the destined market, sell some products or perform some services to clients, promote their products and services through different means like advertising which at the end of the day helps in the promotion of the sales activities.Advertising We will write a custom essay sample on An Understanding of Creating and Managing Products or services is essential for effective marketing specifically for you for only $16.05 $11/page Learn More In the field of marketing, strategies have to be developed which aid in communication, technique improvement, and for the eventual development of the business. In this conglomeration of activities which form the field of marketing, the company creates a face which it uses to keep in good relationship with the most essential part of the business, the customer. This paper seeks to dwe ll into the field of marketing with a lot of weight behind creation and management of products as one of the essential tools for effective marketing. The paper will first introduce the concept of marketing theoretically looking into the main models of this field and then establish the extensiveness of this concept to the impact it has on the customer. The paper will conclude with a simple study sample of how the values learnt in the body of the paper can be established in a real life situation. Introduction In marketing, one is supposed to keep value on the customer in various ways, identity of the right person, satisfaction to the customer, and maintenance of the customer. In order for any business venture to stay profitable in whatever it is engaging in, they have to then shift they focus from mainly production to the needs of the customers. In this manner, this paper seems to imply that the production sector should not be halted but should be oriented towards the needs of the peo ple to whom that production is aimed at. The concept of marketing has it that in order to achieve the goals and needs of any organization, one has to know what the target customer base or the target market requires such that he/she or the company is able to deliver the required product in accordance to the needs of that customer at any one time in order to satisfy the customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the same concept, for the company to be able to meets its targets as they might have been outlined in the mission and objectives, it should mostly consider the needs of the customer more than it would look into the competitive market. If the company was to focus on the above discussed criteria then the question at hand gets answered; an understanding of creating and managing products is indeed essential for effective marketing1. There are many models and a pproaches today that are applied by different organizations in marketing their products. Depending on the approach or the model that a company employs, eventual effectiveness in marketing is determined and thus determines the profitability of the company. In all these dimensions, the most important aspect is the achievement of marketing effectiveness. Marketing effectiveness is chiefly concerned with optimization of the expenditure in a bid to improve the returns. In marketing effectiveness, there are four dimensions which help in ensuring its effectiveness. The corporate body determines the bounds within which the market operates. Competition helps the marketers to consider offering products that would augur well into the wants of the consumers. The decisions that customers make and put in place as they consider going on with their purchases are very important in any market situation. It is due to this that the business values the quality of the product during its creation and deve lopment in order to suit what the customer requires. Other factors that may affect the marketing departments are those without the control of the business which can vary from geographic and climatic conditions, political and economic stability and government decisions and taxes. Product management is the cycle within a certain organization or a company that is concerned with the planning on the product, marketing of the product and market forecasting. This edge has a lot of activities involved within it which need to have keen strategies and tactics depending on the nature of the company. As a part of marketing among other arms of the business organization, knowledge in this field is critical in determining the effectiveness of the marketing team. Product management, when compared to product marketing, happens to be two different things but they interrelate with each other in a number of ways.Advertising We will write a custom essay sample on An Understanding of Creating and Managing Products or services is essential for effective marketing specifically for you for only $16.05 $11/page Learn More They all have a focus on the maximization of profits and also the market share. Product management has a grass root which is focused on product creation. When the two interrelate, then the company can be focused on the likely effectiveness of the market2. Models of management Before grasping the concept and getting into the models which can be applied to product management for the enhancement of marketing effectiveness, the paper will look into the disciplines involved in product management. Majorly, the field has planning of the product and marketing of the product. Planning of the product is a dynamic process that identifies and articulates the requirements in the market that define how the product will be or the features of the product. Marketing of the product is outbound. It seeks to establish to the populace that a certain product is th ere and gives its features so that the people can get involved interested in the product3. One of the marketing models that is constantly applied by different organizations in their strategies is the 4P’s strategy. This strategy is also known as the marketing mix model. The model is mostly applied by marketers in various areas in order to assist them in their marketing strategy. In this model the marketing managers try they best that they can to try and put together 4, 5 or 7 variables in a way that is optimum and aimed at achieving the optimum objectives. The variables that are used in the marketing mix model are controllable. This entails that the strategy or the marketing mix model can be adjusted frequently such that it meets the ever changing requirements of the target customer base and also some other changing things in the marketing environment which can be referred to as marketing dynamics. In the 4P’s model, the major issue is the product. In the olden days, i t was assumed that once a product is good, it is bound to sell itself. The difference between now and then is the fact that manufacturers have become keen and products are becoming better with days bringing along a stiff competition. Still on the same issue, legislations have been put in place that have given the customer a right to having a Good product and thus once he/she perceives that a certain product is not good, the product can be returned. It is thus the purpose of the organizations to ensure that the products that they create and supply to the customers are good and satisfies the needs of the customer.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, there is the price option. One should take into consideration the amount that the customer is willing to produce for the particular good. Companies should therefore be very keen on pricing and incentives like discounts and offers. The place where the product is available comes into place also. Availability of any good is the most important thing. Promotion also plays a very big role in today’s market world. In this realm the market groups must be well informed about the organization and more so the products that the organization offers. This model can thus be seen to be having two very crucial benefits which include satisfaction of the customer and also the maximization of the performance of the organization4. Applying the right marketing mix comes up with an extra model which can be termed as strategic marketing and tactical marketing. As discussed earlier, marketing and selling are two very different approaches to a product. In marketing, there has to be identific ation, anticipation and meeting of the customer’s requirements in such a way that the organization will remain at a profit. Of most importance in this area is the research that is done or in this case, the market research. It is a crucial step in that it leads to creation of the right product. For the process to be successful, then the right mix has to be applied. In this case, the previous model is applied where one gets the right product from the right place at the right price. The model in discussion from the previous paragraph operates mainly in two levels; strategy and tactics. The strategic part is mainly concerned with the long term choices that have an impact on the organization in its entirety. In this realm, marketing is visualized as the backbone of the company or the organization. This makes all the concerned parties in that organization get responsible and focus on meeting the needs and requirements of its customers both externally and internally. Tactical market ing helps in the right application of the marketing mix. In other words, it is the right application of the marketing mix. While trying to apply the right market mix, all the activities outlined in the previous model are put in place. When the conditions discussed are met, focus is shifted from selling of the product to marketing which eventually leads to buying of the product by the customers. Analysis According to the arguments which have been put across in the discussions above, it is clearly evident that marketing revolves around two main entities; the product and the customer. In practice the customer or the consumer of any product is concerned with the value of the product. The consumer is interconnected with the product primarily due to the need of the consumer to purchase the product in the first place. If the company does not offer the expected value to the customer, it is highly likely that the customer will not get back to the same stalls due to dissatisfaction. It is thu s important that the customer gets the right value for the purchase made. Before dwelling deeper into this topic, it is important to know what the meaning behind the term value? Popularly, many people have taken value to be a low price. On the other hand value is an attribute that has a certain set of features. The features are then followed by benefits by the product that has been purchased, and also the psychological and the service benefits that a marketer offers due to the need of the customer to buy a certain product and thus use their money in such an endeavor. It can thus be clearly put across that value is a direct association between the product’s price and the customer. Depending on how the customer perceives this question, a product can be taken to be of a high value or of a low value. Practically, there is no measure of value. It all depends on the customer and the needs of the customer and the satisfaction that the purchase brings along with him. People perceive things in different ways and thus value to them comes in differently. As an example, two people might want to buy shoes. One of them is willing to buy a shoe directly from Adidas whilst the second one might be requiring the same shoe but from a second hand store. Despite the similarity in the make and the difference in usage and of course the price, both the people might perceive the end products to be either of high value or of low value5. This hence seems to justify the argument that when the segments are combined differently, them there lies a different combination in value. The perception of value to this person who can afford the second hand shoe is very different from the perception of value from the person who wants to get the product directly from the manufacturer. A low end person as per the example posed before will probably be concerned with the functionality of the product he is purchasing, the price and maybe the design. The other person is seeking to fulfill his person al expression, the outlet retailing to him and maybe after-sales-service. Some other factor that may determine the value of the product is the psychological implications that the product comes along with. Risk is one of the factors that affect the psychology of the consumer and it is possible to find most people choosing a brand that has been renown over time so as to feel safe with their purchases. Perception of value When trying to market any product to a person or to a group or set of consumers, it is good to consider what the consumer perceives to be value. When such a matter is put in focus, some attributes of the product may even not be necessary to the target person as it depends on his/her perception. To some people, affordability may mean a huge deal to them but to some people; it might not be anything but control over the product matters. Taking an example of a product which is packed in small packages or in bigger packages for usage at home, there are those people who wil l prefer the sale package as they will be able to manage usage of the product as much as they can afford the bigger packages. In such a case, value to the person is not the price but the size. The smaller package is more valuable as it will be easier for him to manage than the bigger package which will be a bit hard to manage. To some people, value is depicted by the price. Some people might fear visiting exclusive places due to fear of high costs which might not be the case as it all arises from the fear that the offer might prove to be a little too expensive for them. If a way was found to prove to the consumer that the price is not as expected, then there is a high likelihood that the consumer will try to accept value. From the above examples, it is evident that different people perceive value differently and it is upon the organization to create that link which connects the product to the target. This can simply be done using the marketing mix method through the application prom otion. Promotion carries along with it the aspects of understanding the organization as well as the product and bringing it closer to the target consumers. This can be enhanced through a variety of ways like advertising, offering and other incentives which tend to pull the end user closer to the product specifications and thus value6. In creating this link, the organization will have respected the needs of the customers that it holds. Following up the link creation from the beginning of this paper the following points hold up; effectiveness in marketing is found once the customer is satisfied with the value. To reach the right value, the marketing mix strategy is applied after a thorough research. The right product hence gets created and through proper management, the customers get the right value for their purchase and thus effectiveness in the whole process. Conclusion This part seeks to study a company which has applied this strategy in marketing its product. Procter and Gamble i s a German company that supplies consumer products. It majors in pharmaceuticals, personal care, cleaning paraphernalia and more. In the recent past, the company was forced to restructure its packaging to modes that were friendlier to the environment. The reason for this was due to some emerging and increase in resistance from the consumers who demanded that the products had to be friendlier to the environment. Consumers were pushing for an environmental friendly product and so the only way that the company would stay safe was by respecting the decision of the customer. Arguing from the basis of the discussed aspects, organizations need to be aware of the needs of the consumers. With this knowledge, they can then be able to create products which will be meaningful to the customers and thus be profitable to the organization. After creating the right product, proper management of the product should follow which will cement the factor of effective marketing. In the case of Procter and Gamble, they discovered what the consumer wanted and went ahead to create it. After, this, proper management of the product led to the effectiveness in the market. Without this knowledge, the company would probably have gone so down in business today. References Andreasen, R. Marketing Social Change, San Francisco: Jossey-Bass Publishers, 1995, pp 100-232. Berger, P. and Nasr, N., ‘Customer lifetime value: marketing models and applications’ journal of interactive marketing, 12(1); 17-30. Blattberg, R., and Deighton, J., ‘Manage marketing by the customer equity’, Havard Business Review, July-August, 1996, 136-144. Day, G., ‘A two dimensional concept of Brand loyalty’, Journal of Marketing Research, 2(2), 29-35. Kumar, R. The power of managing value, The Hindu Business Line, 2003, https://www.thehindubusinessline.com/catalyst/2003/01/23/stories/2003012300140400.htm Walsh, D. et al., â€Å"Social Marketing for Public Health,† Health Affairs , Summer, 1993, 104-119.7 Footnotes 1 Andreasen, R. Marketing Social Change, San Francisco: Jossey-Bass Publishers, 1995, pp 100-232. 2 Day, G., ‘A two dimensional concept of Brand loyalty’, Journal of Marketing Research, 2(2), 29-35. 3 Blattberg, R., and Deighton, J., ‘Manage marketing by the customer equity’, Havard Business Review, July-August, 1996, 136-144. 4 Walsh, D. et al., â€Å"Social Marketing for Public Health,† Health Affairs, Summer, 1993, 104-119. 5 Kumar, R. The power of managing value, The Hindu Business Line, 2003, 6 Berger, P. and Nasr, N., ‘Customer lifetime value: marketing models and applications’ journal of interactive marketing, 12(1); 17-30

Thomas Becket Paper

Thomas Becket Paper Thomas Becket Paper Thomas Becket’s murder was extremely influential to modern Britain, as we know it today. Becket’s murder had effects on both Canterbury as well as England as a whole. Thomas Becket was born in 1118 in a rather wealthy family, his father now an English merchant, had previous been sheriff in London. He was highly educated due to his family’s monetary status even going to study law in Paris before joining the house of Theobald the archbishop of Canterbury at that time. In 1154, Becket became close friends with the king Henry II who then appointed him as chancellor. In 1161, following Theobald’s death, Henry II saw an opportunity to extend his power in England. While acting as chancellor Becket had always acted upon Henry II’s will, Henry expected this would continue if he appointed Becket to Archbishop of Canterbury, the highest position in the church beneath the pope himself. While Theobald had always taken the view that the Church and the Crown should co-operate, Henry did not agree with this practice. Henry petitioned the pope who agreed, so Becket was ordained as a Bishop and then made Archbishop of Canterbury. Henry II would not be happy for long though, while Becket had always conceded as a pawn in the past as chancellor he took his new position in the church extremely seriously, even rejecting the luxuries and wealth that came with the position and passing them on to others. In 1163, the church court acquitted Canon whom had been accused of the murder of a knight. The public cried out for justice and the Canon was then brought to the royal court. Becket protested this because the Canon had already been tried and this undermined the Church’s authority. Henry proposed that clergy convicted of serious crimes in the church court should be â€Å"deprived the protection of the church† and sent to the royal court for punishment, although once again this undermined the entire idea of clerical immunity. Henry II then proposed the Constitutions of Clarendon, a list of 16 clauses that defined the relationship between the royal court and the church court. The bishops refused to sign be fore Becket agreed to sign only to then fast himself and publicly repent his oath, infuriating Henry II. Fearing for his life, Becket fled to France for the next six years until his return in 1170. Becket once again infuriated Henry II by excommunicating the Archbishop of York, which led Henry II to scream, â€Å"Will no one rid me of this troublesome priest?† Four knights traveled to Canterbury in an attempt to force Becket to return with them to face Henry II, although he refused. The following morning they attempted to drag him out of Canterbury Cathedral during mass at which he received a blow to the head before they finally murdered him with their swords. Becket’s death paved the way for reconciliation between the King and the Church. In

Strategics management Essay Example | Topics and Well Written Essays - 2000 words

Strategics management - Essay Example The ten schools of thought model from Mintzberg et. al. (1998) is a framework that can be used to categorize the field of Strategic Management. These schools are classified as: Design, Planning, Positioning, entrepreneurial, cognitive, learning, power, cultural, environmental and configuration. The Sony Scenario presents a management overhaul problem and re-structuring of the organization to meet the cultural environment needed for the future. For these the following schools of strategic thought will be directly related (Aguilar, 1967): The Design School: This school sees strategy formation as a process of conception. The approach used by this school is clear and unique, where strategies are formulated in a deliberate process. In this process, the internal situation of the organization is matched to the external situation of the environment. The Positioning School: This school sees strategy formation as an analytical process. The approach used by this strategic thought is that it places the business within the context its industry, and looks at how the organization can improve its strategic positioning within that industry. The Entrepreneurial School: This school sees strategy formation as a visionary process. The visionary process takes place within the mind of the charismatic founder or leader of an organization. The school stresses the most innate of mental states and processes- intuition, judgment, wisdom, experience, and insight.

Business LAw 2 Assignment Example | Topics and Well Written Essays - 1000 words

Business LAw 2 - Assignment Example Introduction General partnership is a business organization in which two or more persons come together to form a business with the aim of realizing profits. In opting for this form of business organization, we considered several factors in the formation of businesses and opted for this form of business given the several flexibility associated with the business. These include; during the formation of the business, the legal requirements are not tedious and lengthy (Dobson, & Stokes, 2008). One undergoes few legal formalities and the business will be granted the permission to legal exist as opposed to other forms of business organization like the limited companies. In the partnership, the partners are directly involved in the daily running of the business and have the opportunity to acclimatize with the requirement of the business and ensure efficient and smooth running of the business (Fletcher, 2002). In addition to these, there are also different expertise brought together in runnin g of the business hence specialization and division of labor. Policies of the Company during Formation During the formation of the company (partnership), we will have to form the reference policies that will be used for the daily running of the business. ... In this sense, the profit or losses realized in the business will be shared according to the assets and capita contributed during the formation of the business. II. Division of Duty and Responsibilities The duties in the partnership will be equally divided given the number of the partners in the business. In the business, there will be no dormant partner and expenditures incurred following outsourced labor will be considered liabilities of the partners of the business (Gage, 2004). III. Dissolution of the partnership Partnership will be in existence until such a time that the following hypothetical situations stipulated in this agreement realized; death of a partner, when the business run into bankruptcy, and when declared by court of law as engaging in unscrupulous business (Hall, 1984). During the dissolution f the partnership, the business assets and the profit or losses will be shared according to the stipulation given by the clause describing Capital and profit sharing. IV. Inco rporation of the new Partners The partnership will remain open for the incorporation of new partnership given they make asset and capital contribution equivalent to those already in the business. The contribution of each partner will be proportionately be determined and profit and losses shared according to the proportion made in the contribution (Lowe, 1999). Policies on the Breach of sale and Purchase of Products In the partnership business and just like any other business, there are sales and purchase of products. These operations in the business require that certain terms and conditions be made and the parties have to adhere to them, failure to